Biography

5. Milestones and Achievements

Shehu Dikko involvement and achievements in football administration and management

Have been very passionate for the Game of Football and thus been involved at the highest level of its promotion and administration mostly on a pro-bono basis just to ensure its growth and development. The highlights of my involvement in Football Administration and Management includes but not limited to the following:

  • 2010 – Secured and presented to the NFF the opportunity for 4 Grade A friendly matches (Paraguay. North Korea, Belgium and Portugal) to support the Super Eagles preparations for the 2010 world Cup.



  • 2010 – Secured and presented to the NFF opportunity for the Nigeria U13 national team to travel to UK (August 2010) in an all expenses paid trip by the English Premier league to participate in the 2010 Premier League Youth Cup.



  • 2009 – Prepared for the NPL a detailed valuation, cost benefit analysis, business case, draft MOU and presentation to corporate bodies for the sale of the Nigeria Premier league Title sponsorship for the period 2010/2011 to 2013/2014 football seasons and open discussions with several interested companies including the existing sponsor - Globacom.



  • 2009 – Prepared a detailed analysis/evaluation of the impact of the Title sponsorship partnership of Nigeria Premier League and Globacom (for the period 2006/2007, 2007/2008 and 2008/2009 football seasons) so as to give both parties the basis to understand and appreciate the value and cost benefits that accrued to each party in the performance/execution of the partnership as well as determine any lapses and ways of improving them.



  • 2009 – Facilitated/Organised a fact finding tour to UK Sports organisation/administration (Premier league, the FA, Sports Ministry and Legislature for key members of the Federal House of Representative Sports committee so as to expose them to the role of Executive, Legislature and independent sports bodies in the development of Sports in United Kingdom and how they collaborate to ensure synergy and organised sports development with the view of replicating same in Nigeria.



  • 2009 – Negotiated and introduce Lucuzade Sport Drink UK to Nigeria Football to sponsor the 20 Premier League clubs with Energy drinks worth N200m annually.



  • 2008 – Appointed as Consultant/Adviser to Federal House of Representatives Sports Committee. Assisted in the Drafting of the Bill for the establishment of the National Sports Commission (NSC) on behalf of the Sports Committee which has since been passed to law by the House and awaiting Senate Concurrence.



  • 2008 - Arrange the summer friendly match in Nigeria between Manchester United UK, Portsmouth FC UK and Kano Pillars of Nigeria in Abuja. The first time an English premier league club played Nigeria.



  • 2008 – Appointed by the Kaduna State Government as a member of the Organising committee of the 14th National Sports Festival, Kaduna and one of the Marketing Consultants.



  • 2007 – Organised the Globacom Premier League International Seminar courtesy of Globacom and the NFL (NPL) for Nigerian Football Administrators. Resources persons were drawn from the English Premier League led by the Chairman and a re-known firm of Legal and Sports Consultants - Brabners and Partners that consult for English FA, Premier League, UEFA, FIFA etc. The seminar was a commercial and technical success and topics such as Administration, organisation, Marketing/Sponsorship, Player Transfers, medical, refereeing, coaching and Statutes etc were discussed. Similar seminar has since become part of football calendar of the NPL.



  • 2007 - Facilitated, funded, acquired and gave to the NFL (NPL) free of charge a 9,200m2 commercial land in the FCT with open market value of over N300m for the building of the League head office and other structures. Arrange a mortgage opportunity for the NFL (NPL) in this regard.



  • 2007 – Drafted an investment strategy for the NFL (NPL) to ensure the league invested in its funds wisely and generate the rewired returns to ensure it remain sustainable and financially viable. Secured and arranged partnership with relevant banks that was ready to partner NFL in this regard.



  • 2007 – Drafted a proposal on how the NFL (NPL) will disburse its sponsorship funds due to clubs in line to international best practices. This involves distributed the funds to clubs base on strict criteria and guidelines of utilisations (Basic award, Merit award, and facilities awards etc) as well as setting up of an compliance monitoring committee.



  • 2006 – Nominated to the Federal Government by the NFA Board to serve as the acting Nigeria Football Association Secretary General/CEO to assist restructures Nigeria Football and bring peace to the football family. Could not take the offer due to exigencies, heated polity and personal reasons. However, made available all my proposed blue prints to the relevant authorities for implementation.



  • 2006 – Initiated, facilitated, brokered and developed the business/partnership model between Nigeria Football League and Globacom for the Title Sponsorship of Nigeria Premier League. Through the deal the NFL are guaranteed a basic fee of $24 Million USD from Globacom over four years with potential to earn additional N300m monthly through the commercialisation of NFL data using the Globacom platform. The deal is the biggest ever in Nigerian Sponsorship history and it has certainly raised the benchmark of sponsorships in Nigeria. This represents over 1000% increase from the previous arrangement and was then the biggest single Title Sponsorship deal in Africa and completely changed the face of sports marketing and sponsorship in Nigeria for good.



  • 2006 – Recognised by the organisers of the Soccerex Conference in London as among the 10 most important football personalities along with the Chairmen and chief executives of the Spanish, German, MLS, and French leagues attending the Soccerex London Forum 2006.



  • 2006 – Developed a proposal to the NSC (Minister of Sports) on a sustainable financing model for the Nigeria National Football Teams under a project “Sustainable Funding for Nigeria National Football Teams through the Private Sector”. The Project envisaged generating a minimum of N1.5 billion Naira into the NFF annually though the exploitation of some of the commercial properties available to NFF through the National teams activities. The fund is to be utilized strictly for National team funding including payment of Coaches and capacity development programs.



  • 2006 – Initiated and packaged several sponsorship deals for the Nigeria Premier (Football) League (NPL) of different value and structure with several blue chip companies. This includes Super Sport of South Africa for the live coverage of Nigerian League matches, Zenith Bank, Simba, Nokia, KELME (Netherlands), PA Sport (UK), L-Sporto (Caribbean), carrier insurance etc.



  • 2006 Developed a defined and detailed Marketing and Strategic Plan for the Nigeria Premier (Football) League for the period of 2007 – 2010 outlining budgets, milestone and performance measurement parameters. This programs leads to the positive interest of corporate bodies to invest in NFL activities culminating in the multi-billion Naira deal with Globacom. It is the first time in Nigerian Football this is being done and the impact was very positive.



  • 2006 – Negotiated, Secure and proposed a world class technical adviser for Nigeria that will not be only bringing technical expertise that could make Nigeria a strong contender for 2010 World Cup but has the capacity to improved Nigerian international image as well as marketing potentials of the NFA. Developed the programs of action, established the necessary contacts as well as arrange the source of funding to pay the coach. The NFF then decided to abandon the process at the point of conclusion for reasons only known to them.



  • 2006 – Have worked closely and been an informal adviser/consultant to 3 Ministers of Sports, top Ministry Officials since 2003 thus well grounded on the issues and problems facing Nigeria Sports and therefore able to provide sustainable solutions.



  • 2006 – Drafted for the NSC an enhanced Act 101 to replace the abrogated/repealed decree 101. The act seeks to fully recognize the NFA statutes as the supreme law governing football in Nigeria as well as recognition of Football in Nigeria as a National Asset thus entitled to special privileges and concessions. The act also seeks to make definite provisions for concessions to corporate bodies investing in football so as to fast track private sector investment in football. The act will also strengthen the financial regulations and accountability in the NFA among others.



  • 2006 – Secure and negotiated 4 grade A and financially beneficial (over $1m USD profit) friendly matches for the Super Eagles prior to the 2006 World Cup against, Mexico, Iran, Korea and China. The matches were cancelled at the last minute due to the crises then in Nigeria Football and the opponents took other teams (Congo/Mexico, Korea/Senegal, Iran/Croatia, China/France).



  • 2006 – Drafted a proposal with the aim of resolving the crises that engulfed the NFA sequel to the 2005 Kano Elections. The proposal could have ensured the speedy resolution of the crises without the intervention of FIFA and guaranteed that the entire Nigerian Football Family return under one roof with one purpose – Development and progress of Nigerian Football.



  • 2006 – Initiated, packaged and developed the business model in partnership with Ranchers Bees Football Club Kaduna to put a strong bid for the concession of Ahmadu Bello Stadium Kaduna from the BPE with the intent to turn it to a multi-purpose Sports, Commercial and Entertainment Arena in line to International Standards as well as provide a sustainable revenue source for Ranchers Bees Football Club and other promoters. The bid aimed to turn around Ranchers Bees to a truly Professional Football Club. I developed the business concept as well as arrange the financial requirements. Ahmadu Bello Stadium will be the benchmark of a sustainable sports arena in Nigeria.



  • 2006 – Assist organized and managed a capacity development seminar (“the successful management of football clubs in Nigeria”) on behalf of the Nigeria Football League (NFL) for all clubs chairmen, secretaries, team managers and match commissioners. The Seminar was rated the best ever in Nigeria then and assisted the Football administrators to improve their knowledge. Furthermore, the NFL raked in huge revenues from seminar fees and sponsorship. I presented 3 key papers during the seminar


-       Developing effective Marketing Strategies and policies for professional football clubs

-       New Trends in information and communication Technology in Football Management

-       Facility Management.

  • 2005 – Proposed the Agenda for the NFA Executive Committee (2006-2009) which was published in major national dailies and sports papers aimed at guiding and supporting the executive committee to deliver on its mandate of developing Nigerian Football.



  • 2005 – Drafted the comprehensive blue print for NFA programs (2006-2009).



  • 2005- Appointed Member of the panel set up by the NFA to investigate the dismal performance of the Nigeria U-17 National team to the African Championship „Gambia 2005‟ and suggest way forward. Participated actively in the works of the panel and single-handedly wrote the blue print on the ‘Way Forward for Nigeria Football’ which seeks to completely restructure the development set up of Nigeria Football from the grass roots to the National/international level. The document was hailed by all stakeholders as the best ever proposal for the development of Nigeria Football.



  • 2005 Drafted the NFA Statutes on the directives of the Honourable Minister of Sports in line with FIFA Statutes and principles for the consideration of the NFA Congress. The statutes exceeded the minimum FIFA requirements and further strengthened the independence of the NFA. NFA, CAF and FIFA acknowledged the quality and substance of the Statutes and recommend for its subsequent adoption by the NFA congress then.



  • 2005 – Reviewed the controversial Act 101, on the directives of the Honourable Minister of Sports to ensure it conforms to the principles of FIFA and strengthening the autonomy of the NFA whilst guaranteeing adequate financial reporting and control.



  • 2005 Drafted an Organisational Chart including detailed schedule of duties and responsibilities for the NFA in line to international best practice. Identified and initiated discussions with various Nigerians both at home and abroad with the relevant expertise to come and take up appointments at the NFA.



  • 2005 Member, 5-man Committee set up by the NFA–NFL to draft modalities for a mutual relationship defining areas of authority between the two bodies in line with international best practices.



  • 2005 – Assisted to broker peace and resolved the dispute that arises between the NFA and the NFL over the appointment of Referees for league matches. Drafted the position paper and advised the Honourable Minister of Sports on the best way to resolve the impasse as well as coordinated the process.



  • 2005 – Participated actively in the preparation and organisation of Nigeria’s last two 2006 world cup qualifying games against Algeria and Zimbabwe and advised both the NFA and the Ministry on the appropriate process to follow with the aim to ensure Nigeria qualification to the 2006 world cup.



  • 2005 Member, 10 man committee set up by the Honourable Minister of Sports to draft the 15 year National Sports Development blue print (sustainable sports development plan).



  • 2005 – Nominated Strategy Adviser to the NFA Board upon the sacking of the NFA Management, with the mandate to conduct research on policy issues and other world football development and make recommendation to the Board Chairman.



  • 2005 - Appointed the Strategy and Marketing Consultant by the Nigeria Premier (Football) League (NFL) with a personal target to raise a minimum of N5b annually. To this end, I wrote the marketing blue print of the NFL and have arranged and structured agreement between the NFL and various organisations both locally and internationally. This includes the Technical Partnership with the English Premier League, KELME, Netherlands, PA Sport, UK, NTA, FRCN, NCDC among others. The forecasted revenues from the commercial agreements I have structured have since surpassed target.



  • 2005 – Arrange the formal inauguration of the NFL (NPL) by the NFA Chairman.



  • 2004 – Appointed Project Manager by FIFA, for the FIFA GOAL Project Abuja – Nigeria. Successfully packaged the project and ensure its smooth take-off. Negotiated the tenders for the phase 1, from an average of $3.5m USD to less than $1m USD without compromising quality and specifications. Was able to convinced FIFA to give concessions for the first time ever in their standard contract conditions. FIFA has already indicated interest to come and discuss the second stage of the project due to their satisfaction with the handling and management of the first stage of the project (Technical Centre), which has been completed and put to use since 2006 and formally commissioned by FIFA president in 2009.



  • 2004 – Drafted a comprehensive blue print for the repackaging and repositioning of professional football in Nigeria under an autonomous League Management Board. This leads to the creation of the Nigeria Football League (NFL) and my subsequent appointment of the Strategy and Marketing Consultant to the league Board. Proposed the name Nigeria Football League and drafted the mission and vision statements of the NFL (NPL) as well as the league objectives. Personally arranged and funded the formal inauguration of



  • 2004 – Appointed Sports Consultant to Mtel. In charge of all sporting activities and sponsorships programmes of mtel.



  • 2004 – Prepare proposals, identify and open discussions with various corporate organisations with the view to partnering with the NFA as official partners and sponsors. This includes Naming Rights for the proposed NFA head office, Official partners and sponsors, National team sponsors, introduction of an effective merchandizing and licensing programs etc. the target here is to raise a minimum of N2b annually for the NFA.



  • 2004 – Proposed to the NFA management, various Stadium hospitality packages and other promotional programmes using the sms. Target was to raise the required funding needed to support the National teams activities. A minimum of N500m annually.



  • 2003 – Proposed a blue print for the redevelopment and commercialization of the NFA official website and the comprehensive computerization of the NFA operations. Secure a sponsor to kick-start the project. The target here is to raise a minimum of N250m annually as direct revenues through the commercialization of the website.



  • 2003 – Appointed Technical Consultant and Project Manager for the Kaduna State Sport Fiesta. Wrote the blue print for the competition which was also used to select the athletes that represented Kaduna State at the National Sports Festival (2004).



  • 2003 – Member of the NFA Committee on Players Welfare and Arbitration. Was the most active and committed member of the committee and wrote several developmental blue prints and proposals for the committee.



  • 2003 - Wrote the Blue Print for the introduction of Pension Fund Scheme for professional Footballers in Nigeria (Nigeria Professional Footballers Pension Fund).This is to ensure that professional footballers are guaranteed quality and useful life after retirement from the game.



  • 2003 - Wrote the Blue print for the introduction and implementation of a minimum Welfare Standard in Nigeria Professional Clubs Educational development of young players. This is to ensure that the professional players attached to clubs are guaranteed certain rights and benefits in professional, financial, sporting and educational terms during their contracts with clubs.



  • 2002 – Wrote the blue print for the comprehensive repositioning of Nigerian Football. The proposal was published in the Complete Football magazine of Tuesday October 29th 2002 and was voted the article of the year by the same magazine. Eventually, the NFA board adopted almost all the recommendation on the article as a policy but failed to implement appropriately.



  • 2002 – date – Been a registered and subscription member of sportsbusines.com where I have access to exclusive literature and reports on a daily basis on all the latest developments with regards to the business of sports globally. This includes marketing and sponsorships, administration, finance, venues and brand managements etc. This has enabled me to acquire valuable and relevant expertise and experience with regards to sports business on all fields and also keep abreast of all global events and new developments.



  • 2000- date Chairman and main sponsor of Kaduna Professionals Football Club. The club is for players that have played for any of the National teams and or have played abroad but are on holidays or out of contract. The club runs an academy where young players train and rub shoulders with professionals and famous players and acquire relevant exposure to fast track their development. The club also arranges exhibition matches to raise funds for retired players The club won the 2004 Kaduna State Challenge Cup and then has Mtel as sponsors.



  • 1997 – date – has been a personal adviser/manager to many professional footballers both locally and internationally. Have also been in association with top coaches, football managers, administrators locally and internationally were I have acquired valuable and immense experience and expertise first hand in football matters and issues.



  • Generally been very passionate and thus involved with football all my life at both grassroots, state, national and international levels. This has put me in a great position and exposed to football matters and issues.



  • Have generally acquired valuable experience and exposure on how to effectively run the game of football (organization, management, operations, politics, finance etc) through active involvement and association with top Players, Administrators, Coaches, Agents/Managers, football journalist, marketers, supporters, technical persons, at the highest level, both Locally and Internationally.



  • Have critically studied the workings of the NFF as well as the National Sports Commission (Ministry of sports) at the highest level and very close quarters (Ministers, NFA Chairmen, Secretary General, etc) thus have the grasp of the flaws and constrains of the system as well as the changes desired.


HONOURS/ACHIEVEMENTS:


  • FIFA Goal Project Manager, Nigeria



  • NFL Strategy and Marketing Consultant



  • NFA adviser/Consultant



  • Chairman, Kaduna Professionals FC



  • Consulted for the House of Representatives and assist Draft the Bill for the establishment of National Sports Commission which has been passed by the House of Representatives and now waiting Senate concurrence.



  • Drafted and/or articulated various proposals and blue print for the development of the Nigerian Football including the one that lead to the establishment of the NFL



  • Facilitated and proposed the technical agreement between the NFA/NFL and the English FA and the F.A. Premier League which seeks to drive the restructuring of Nigerian Football.



  • Facilitated and articulated the business plan for the NFL partnership with PA Sport which will among others create jobs as well as raise substantial revenues into Nigerian Football. Its estimated that over N500m monthly will generate monthly from them project.



  • Supported the creation of the Abuja Six-a-Side corporate football League



  • Positively guided the careers of many players and coaches



  • Served with distinction in various important committees and projects of the NFA



  • Generally involved with football at all levels from Grassroots, to Amateur, professional, local government, State, National and International levels. Build useful contacts at all levels

  • Able to build a very cordial relationship and earn respect from all stakeholders in Nigerian Football for the good of the game. From the Sports Ministry, NFA, NFL, Clubs, State FA‟s, Players, Coaches, and Sports Journalists etc

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